I've spent over 25 years helping stories find their audiences across every platform that matters.

As a four-time Emmy Award-winning media executive, I've led content strategy at NBC, BuzzFeed, Tribune, and Fox, building the kind of work that moves people and drives real results. My experience spans video, audio, broadcast, streaming, and social, across entertainment, pop culture, lifestyle, and news.

What I actually do: I help brands, nonprofits, and advocacy organizations figure out what they want to say, who they want to say it to, and how to say it in a way that connects. That means strategy, production, partnerships, collaborations, and distribution. Whatever the story needs.

I believe the best content doesn't just reach an audience. It changes how they see something.

Tracey Eyers-Smith

Client & Partnerships List

3M

CHEVY

COLDWELL BANKER

EMPIRE CARPET

FORD

HAWAIIAN AIRLINES

LG

CUCS

STANLEY STEEMER

SWEETEN

VARIETY

CHAKA KHAN FOUNDATION

BUZZFEED

META

IHEART RADIO

W.K. KELLOGG FOUNDATION

WALTON FOUNDATION

AMERICAN EXPRESS

UNITED NATIONS

INTA