I've spent over 25 years helping stories find their audiences across every platform that matters.
As a four-time Emmy Award-winning media executive, I've led content strategy at NBC, BuzzFeed, Tribune, and Fox, building the kind of work that moves people and drives real results. My experience spans video, audio, broadcast, streaming, and social, across entertainment, pop culture, lifestyle, and news.
What I actually do: I help brands, nonprofits, and advocacy organizations figure out what they want to say, who they want to say it to, and how to say it in a way that connects. That means strategy, production, partnerships, collaborations, and distribution. Whatever the story needs.
I believe the best content doesn't just reach an audience. It changes how they see something.
Tracey Eyers-Smith
Client & Partnerships List
3M
CHEVY
COLDWELL BANKER
EMPIRE CARPET
FORD
HAWAIIAN AIRLINES
LG
CUCS
STANLEY STEEMER
SWEETEN
VARIETY
CHAKA KHAN FOUNDATION
BUZZFEED
META
IHEART RADIO
W.K. KELLOGG FOUNDATION
WALTON FOUNDATION
AMERICAN EXPRESS
UNITED NATIONS
INTA